About Olivia
Olivia leads delivery at Afiled. She owns the scope, the timeline and the stakeholder communication on every engagement — the reason a traffic project ships on time, within budget and with reporting that a diligence team can read. Before joining Afiled she spent a decade in digital delivery across B2B SaaS, fintech and marketplaces, running Agile teams that had to move numbers a board could see.
Her writing on this site is the operational side of that experience. When a guide here talks about GA4 signal thresholds, how Similarweb reads referrer mix, or how to spot a spike that will not survive a partner call, that is Olivia's field — she has run the plan and read the analytics on more than 180 client accounts.
Expertise
The subjects Olivia writes on and reviews for the site:
- Website traffic delivery. Scoping, targeting, pacing and reporting for a traffic buy that reads as organic on the tool the client uses.
- Analytics tooling. GA4 event and audience configuration; Similarweb rank behaviour; Semrush and Ahrefs authority signals.
- Project delivery. Agile & Scrum for cross-functional teams, stakeholder management, written-scope contracts, diligence-ready reporting.
- Digital transformation. Reporting stacks and vendor selection for marketing operations at scale-up and mid-market stage.
