Resources · Blog

Guides for teams who need the numbers to move.

Everything here is written by the analysts who run Afiled campaigns — how traffic is built, how rank tools read it, what holds up under a diligence review and what does not. No listicles, no recycled advice. If a tactic does not survive a look at real analytics, it is not on this page.

  • Written in-house by analysts
  • Updated as the tools change
  • No gated PDFs, no sign-up
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What we write about

Five topics, one question

Every guide answers a version of the same thing: how do you make online visibility measurable, and how do you keep it credible?

Website traffic GA4 · geo · behaviour Analytics & rank tools Similarweb · Semrush Social signals reach · proof Authority & links DR · domains Buying guides scoping · vendors
The library

Latest guides

Newest first. Each guide is a standalone read — no series to work through in order.

Blog post production and promotion workflow that gets traffic to each post.
Content · · 15 min read

How to get blog traffic: what actually moves a post

Most posts are read by almost nobody, and it is rarely the writing that failed. Which post types can earn readers, how to promote one properly, and how to measure per post.

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Growth curve of blog traffic built by scaling the posts that already work.
Content · · 15 min read

How to increase blog traffic by scaling what already works

Find the two or three posts doing the work, build clusters around them, repurpose what you have, and expect realistic growth rates.

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Analytics dashboard showing website traffic by channel.
Website traffic · · 14 min read

How to get website traffic: what works, what it costs, and how long it takes

The five channels that move a B2B website, realistic benchmarks by stage, which tool tells you what, and a ninety-day sequence a two-person team can run.

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Content and brand assets that generate website traffic over time.
Website traffic · · 13 min read

How to generate website traffic: a system your team can repeat

The assets your site owns, the pages that turn a visit into a form fill, the rate that proves it worked, and a monthly loop one person can keep going.

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Marketing channels that increase website traffic, from content and SEO to social media.
Website traffic · · 10 min read

How to increase website traffic you already have

The fastest gains hide in what you built already: pages that nearly rank, content gone stale, and a marketing mix with one channel doing all the work.

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Start here

Read these first

Reference pages that cover the fundamentals a guide would otherwise have to repeat.

How traffic delivery works

What a session actually is, how geo and behaviour are enforced, and why residential IPs are the line between a real audience and a bot run.

Web traffic explained →

What moves a Similarweb rank

Visits, unique visitors, geo mix and engagement all feed the estimate. This page breaks down which signal does what, and how fast each one reacts.

Rank mechanics →

Visits vs visitors vs users

Three numbers that get used interchangeably and should not be. Knowing which one a target refers to keeps a plan and a report honest.

Metrics explained →

How to brief a vendor

The questions that separate a real targeting capability from a dashboard filter — worth asking before any money changes hands.

Buyer's checklist →
Coming up

On the editorial calendar

The questions clients ask most often, in the order they are being written.

Reading a GA4 acquisition report properly

Which channel groupings mislead, and how to tell a healthy direct share from a suspicious one.

Why bounce rate stopped meaning anything

Engagement rate replaced it for a reason. What to report instead, and what a defensible band looks like per vertical.

What diligence teams check in analytics

A walkthrough of the exact reports opened during a raise, and the mismatches that trigger follow-up questions.

Similarweb vs Semrush vs Ahrefs estimates

Why three tools show three numbers for the same site, and which one your buyers are most likely to quote.

Social proof without a big following

How early-stage brands make a social footprint read as credible while the audience is still small.

Domain authority: what it is and is not

DR and DA are vendor scores, not Google signals. Where they matter commercially and where they are vanity.

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Send it through the form. Answers come back in writing within one business day, and the good questions tend to become the next guide.

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