Resources · Blog

Guides for teams who need the numbers to move.

Everything here is written by the analysts who run Afiled campaigns — how traffic is built, how rank tools read it, what holds up under a diligence review and what does not. No listicles, no recycled advice. If a tactic does not survive a look at real analytics, it is not on this page.

  • Written in-house by analysts
  • Updated as the tools change
  • No gated PDFs, no sign-up
Browse the library → Read the FAQ →
What we write about

Five topics, one question

Every guide answers a version of the same thing: how do you make online visibility measurable, and how do you keep it credible?

Website traffic GA4 · geo · behaviour Analytics & rank tools Similarweb · Semrush Social signals reach · proof Authority & links DR · domains Buying guides scoping · vendors
The library

Latest guides

Newest first. Each guide is a standalone read — no series to work through in order.

How to generate website traffic: a system your team can repeat
Website traffic··19 min read

How to generate website traffic: a system your team can repeat

How to generate traffic to your website: the assets you own, the pages that convert, the form fill rate that proves it worked, and a monthly loop you can repeat.

Read the guide →
How to get website traffic: what works, what it costs, and how long it takes
Website traffic··21 min read

How to get website traffic: what works, what it costs, and how long it takes

How to get website traffic that holds up: realistic benchmarks, the channels that work, the tools that measure them, and a 90-day plan for SMEs and scale-ups.

Read the guide →
Start here

Read these first

Reference pages that cover the fundamentals a guide would otherwise have to repeat.

How traffic delivery works

What a session actually is, how geo and behaviour are enforced, and why residential IPs are the line between a real audience and a bot run.

Web traffic explained →

What moves a Similarweb rank

Visits, unique visitors, geo mix and engagement all feed the estimate. This page breaks down which signal does what, and how fast each one reacts.

Rank mechanics →

Visits vs visitors vs users

Three numbers that get used interchangeably and should not be. Knowing which one a target refers to keeps a plan and a report honest.

Metrics explained →

How to brief a vendor

The questions that separate a real targeting capability from a dashboard filter — worth asking before any money changes hands.

Buyer's checklist →
Coming up

On the editorial calendar

The questions clients ask most often, in the order they are being written.

Reading a GA4 acquisition report properly

Which channel groupings mislead, and how to tell a healthy direct share from a suspicious one.

Why bounce rate stopped meaning anything

Engagement rate replaced it for a reason. What to report instead, and what a defensible band looks like per vertical.

What diligence teams check in analytics

A walkthrough of the exact reports opened during a raise, and the mismatches that trigger follow-up questions.

Similarweb vs Semrush vs Ahrefs estimates

Why three tools show three numbers for the same site, and which one your buyers are most likely to quote.

Social proof without a big following

How early-stage brands make a social footprint read as credible while the audience is still small.

Domain authority: what it is and is not

DR and DA are vendor scores, not Google signals. Where they matter commercially and where they are vanity.

Get started

Have a question the library does not cover yet?

Send it through the form. Answers come back in writing within one business day, and the good questions tend to become the next guide.

Ask a question → Browse the FAQ →